Levis Go forth: war cry for the American youth

When I first saw the print ad with a headline ?All I need is all I got?, I was left scratching my head. Now that I am getting to see all the elements of the new Levi Go Forth campaign, it is all beginning to make sense. Over the years, Levis has produced several great advertising campaigns ? some considered to be landmark advertising. The laundromat, chemist?s daughter, the Amish girl and several others were considered classics that made the brand sexy and desirable. But Levi runs the risk

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